"In college, Bob Long was a basketball player first.
The then 6-foot-3, 180-pound guard was on scholarship for the University of Wichita Wheat Shockers (now Wichita State Shockers) in the early 1960s, and Long only played football for fun with his buddies.
During one intramural football game, Long’s athleticism and soft hands caught the attention of the Wichita football team’s coaching staff. After playing three years of varsity basketball, Long still had one semester of collegiate eligibility remaining.
That’s all the coaching staff needed to know to recruit Long to the gridiron.
"They said, ‘We need a wide receiver,’" Long said. "And I had good hands, basketball hands. The coaches talked me into playing football."
In his one season with the Shockers football team, Long acquitted himself well, setting the school’s single-season touchdown reception record with nine. He was named All-Missouri Valley Conference and honorable mention All-American.
His play caught the eye of Pat Peppler, the personnel director of the Green Bay Packers, who drafted him in the fourth round (44th overall) in the 1964 NFL draft.”